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Services

Our approach to new projects.

At MCA, every client partnership starts with a carefully tailored approach. We build dedicated teams around each project, matching expertise to the client’s industry, the nature of the work, and the market location. This ensures that strategies and execution are always relevant, targeted, and designed to deliver the greatest impact.

 

  1. Discover – Understand client goals, markets, and cultural nuances.

  2. Design – Build strategies tailored for China & SEA.

  3. Deploy – Execute across the right platforms and channels.

  4. Optimize – Track, test, and refine to maximize ROI.

  5. Grow – Scale what works, ensuring long-term impact.

Strategy & Insights

We take the guesswork out of entering or expanding in China and Southeast Asia by giving you the insights that matter – from how your audience behaves to how your competitors move – so your strategy is based on facts, not assumptions.

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  • Market research

  • Brand positioning & architecture

  • Audience segmentation

  • Competitive analysis

  • Marketing audits & benchmarking

Image by charlesdeluvio
Image by Ari He
Image by Muhammad Raufan Yusup

Creative & Digital Experience

Reaching people in China and Southeast Asia means more than just translating content. We design branding, storytelling, and digital experiences that feel authentic and drive engagement.

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  • Branding & visual identity

  • Content & storytelling

  • Web design, localization & hosting

  • Social media & platform management

Growth & Performance

Growth in China and Southeast Asia means managing very different digital ecosystems. We connect the dots – running social ads, search, and media campaigns across WeChat, Baidu Meta, Google, and more – and give you clear reporting on what’s working.

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  • Paid search & SEO

  • Social ads

  • Media planning & PR

  • Analytics & reporting

Image by Stephen Dawson

Client Stories

Our work speaks through the success of our clients. Discover how we’ve helped brands across Asia grow, connect, and succeed.

SWIFT Home Lifts

SWIFT is a Swedish home-tech company creating sleek, space-saving residential lifts that combine Scandinavian design with smart technology. With quiet, energy-efficient performance and easy installation, SWIFT sets itself apart by making everyday comfort and independence both stylish and accessible.

The Challenge

When SWIFT set out to enter the Chinese market, they faced the challenge of building awareness and credibility in a highly competitive home-tech sector. With limited brand recognition and a digital ecosystem unlike any other, they needed a localized strategy to connect with homeowners and generate qualified leads.

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The Solution 

MCA partnered with SWIFT to design a digital-first market entry strategy tailored to China. From market research and brand communication to social media, paid search, PR, and influencer activations, we built a localized presence that engaged audiences, strengthened brand visibility, and created a pipeline of leads for long-term growth.

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EDITION Hotels

EDITION Hotels is a luxury lifestyle brand under Marriott, known for its sophisticated design, curated experiences, and contemporary approach to hospitality. With properties around the world, EDITION brings together elegance, culture, and individuality to redefine the modern luxury hotel experience.

The Challenge

After the pandemic, EDITION’s digital channels in China had been dormant, limiting visibility in one of the world’s most influential travel markets. With the pre-opening of The Singapore and The Ginza EDITION, the brand needed to reactivate its presence and reconnect with Chinese luxury travelers.

Industry: Finance

MCA partnered with the EDITION brand team in New York to craft a localized brand narrative and reignite digital engagement. Through WeChat and Douyin management, curated UGC, PR and influencer collaborations, and website localization, we reintroduced EDITION to the Chinese market and built anticipation for its new openings.

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