Our Story
We started our journey in 2018 while working at a European business consulting group that supported foreign brands entering the Chinese market. Over the next four years, we worked on nearly 100 projects, helping international companies navigate the challenges of launching and growing in China.
In early 2022, we decided to take our experience and vision into our own hands by founding Marketing Collective Asia. What began with our Shanghai legal entity quickly expanded, and by the end of 2023 we had established our Singapore office to serve clients across Asia.
Today, MCA brings together our international expertise, local insight, and a growing team of specialists dedicated to one mission: bridging global brands with Asian audiences and driving measurable growth.
Our Core Team
Marius Ohl
Client Services Director,
Co-Founder
Marius brings over 14 years of experience in marketing strategy, digital, and e-commerce. He has held roles at Tencent and EssilorLuxottica, and has led projects for major clients across B2B, hospitality, and lifestyle industries.
Mikael Lindblom
Business Development Director,
Co-Founder
Mikael has more than 14 years of experience in B2B sales and business development. Based in Singapore, he has led projects for industrial and B2B companies and drives MCA’s regional growth and client partnerships.
Vikram Jayanand
Head of Digital Performance
Vikram is a strategic marketing professional who leverages data and technology across all channels, including SEO, PPC, and Social, to deliver true omni-channel experiences to customers. He has extensive experience working with clients from the UK, EMEA, and SEA regions, delivering projects for SMEs as well as large organizations, including government clients.
Ainsley Tao
Senior Key Account Manager
Ainsley brings over 10 years of experience in marketing strategy and digital execution. Having worked in Europe and Asia, she specializes in SEM, SEO, social media, and PR, driving growth for both B2C and B2B brands.
Tino Si
Market Research Director
Tino’s career spans 15 years in market research and consulting. He has delivered over 200 reports and specializes in data-driven insights for B2B and B2C clients through digital channels, focus groups, surveys and expert interviews,
Xiaonan Hui
Performance Manager, China
Xiaonan is overseeing all performance marketing channels including search, social, and website development. With over 8 years of experience, he has managed campaigns for clients across industries from B2B to consumer goods.
Christian Wu
Senior Planner
Christian brings over a decade of experience in marketing and brand strategy. He has worked with hospitality and luxury brands including Langham, EDITION Hotels, Three on the Bund, and Net-A-Porter.
Voss Yao
Senior Art Director
Voss has worked with hospitality brands such as EDITION Hotels, St. Regis Hong Kong, and Four Seasons Hotels & Resorts. She has also worked with luxury brands like Seletti, De Beers and multiple boutique brands.
Our Approach
At MCA, every client partnership starts with a carefully tailored approach. We build dedicated teams around each project, matching expertise to the client’s industry, the nature of the work, and the market location. This ensures that strategies and execution are always relevant, targeted, and designed to deliver the greatest impact.
What sets us apart is flexibility. Instead of fixed departments and generic teams, we curate from a trusted network of long-term partners, freelancers, and specialists — many of whom we’ve worked with for over five years. This model allows us to scale expertise as needed, giving clients the best people for the job while keeping operations lean, efficient, and focused on results.
Us in Numbers
150+
Projects Delivered
10+
Years Experience
10
Asian Countries Covered
45
Experts and Partners Across Asia
Our Partners
