Insights

For higher education leadership, CMOs, VPs of Enrollment, and Executive Directors, the digital landscape has shifted from a supplementary recruitment tool to the primary engine for growth . However, the models that worked a decade ago are facing significant headwinds. With organic traffic to higher education websites decreasing by over 30%  in some sectors, institutions can no longer rely on passive content strategies to fill their pipelines. The current environment demands a

For hotels in Asia, the direct booking channel has never been more important. While OTAs still dominate, many hospitality brands are...

A few years ago, B2B lead generation in Southeast Asia was all about trade shows, handshakes, and referrals. Today? Buyers are doing...